ColumbusArts.com and gcac.org

ColumbusArts.com
In November, we unveiled a redesigned and updated ColumbusArts.com as part of our branding campaign. Created and administered by GCAC, the site is the most comprehensive online guide to arts and culture in Columbus. The new site now averages 35,000 unique users per month. It features expanded search capabilities and functions that allow users to download event listings to their Outlook or iCal calendars, look up maps for events and direct links to organizational Web sites to purchase tickets.

As before, central Ohio arts events, performances and exhibitions listed on ColumbusArts.com are entered into www.ArtsinOhio.com, a cooperative marketing partnership developed by the Columbus, Cincinnati and Cleveland Convention and Visitor Bureaus. Experience Columbus and the Ohio Division of Travel and Tourism also receive arts and cultural event data from the ColumbusArts.com database. We send a monthly e-mail blast highlighting some of the events on ColumbusArts.com to site visitors and others in our database who have requested this service. Currently, the e-mail blast is sent to more than 11,000 individual e-mail addresses.

gcac.org
gcac.org offers a comprehensive guide to GCAC history, programs and events, as well as downloadable booking and grants forms. This year, we redesigned the site to match the new brand and increased content to include a greater emphasis on advocacy and research.