CONTACT: Jami Goldstein
(614) 221-8492
jgoldstein@gcac.org

October 6, 2010

COLUMBUS ARTS MARKETING ASSOCIATION PRESENTS ONE DAY BOOT CAMP, “FINDING NEW ARTS AUDIENCES AND USING MOBILE SOCIAL MEDIA

Columbus, Ohio – The Columbus Arts Marketing Association (CAMA) will host a one-day National Arts Marketing Project Boot Camp on November 4. The seminar will focus on two topics: Finding and Motivating New Arts Audiences, highlighting recent research that explores what motivates light art users, and Mobile Social Media: Supporting the Audience Experience, a quick how-to on discovering the ways that mobile technology can enhance your marketing mix and reach new audience segments.

The seminar will be led by Ron Evans, a leading developer and researcher of arts marketing and audience development using technology. The founder of Groupofminds.com Arts Marketing + Technology Consultants, Evans explores emerging technologies and their impact on patron behavior in expanding arts audiences. Evans will also present at the National Arts Marketing Conference taking place in San Jose, CA November 12-15.

The Boot Camp will take place Thursday, November 4 from 9 a.m. – 4 p.m. at the Columbus Museum of Art. Lunch will be provided. The cost is $50 for CAMA members and & 75 for non-members until October 21, after which it is $75 for members and $100 for non-members.

Attendees will have the opportunity to join CAMA after the Boot Camp for a sneak peek at the Columbus Museum of Art’s Center for Creativity and its renovations. The museum will host its grand opening to the public January 1, 2011. Following the tour there will be a networking Happy Hour at Due Amici from 5-7 p.m.

For more information please visit www.columbusartsmarketing.org and look for the Events page.

About the Columbus Arts Marketing Association: CAMA’s mission is to cultivate and empower its members to impact the Central Ohio community through engagement with the arts. Founded in 1987, CAMA is a professional development and networking association that cooperatively markets and promotes arts and culture in Greater Columbus.

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